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2011
HIGHLIGHTS
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Over 20,000 people served at
Chilliwack Visitor Centre in 2011
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Visitor Centre voted in top three in
British Columbia
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Awarded contract to operate Chilli-
wack Heritage Park
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Hand Picked in the Valley - Re-
ceived ‘Most Valuable Marketing
Program’ award from Vancouver
Coast and Mountains Tourism
Region
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Fish Chilliwack - Comprehensive
sport fishing cooperative marketing
program
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Extensive use of social media and
other online marketing initiatives
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6th year of award winning regional
Circle Farm Tour Program
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Coordinated 3rd Slow Food Cycle
Tour - an agri-tourism event with
over 600 participants
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Self guided Artisan Tour brochure
of studios/galleries completed for
4th year
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Owner/Operator of Chilliwack Flag
Shop franchise
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Community Service Provider for
WorldHost Training courses from
Tourism British Columbia
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Showcase Chilliwack with high
definition video footage and pho-
tography
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Member of BC Sport Tourism
Network
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Operate web based Virtual Tour
business partnership
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Held 8th Annual Business on the
Green Golf Tournament in partner-
ship with the Chilliwack Chamber
of Commerce
Promotional Materials
Tourism Chilliwack also provides
the materials necessary to properly
market Chilliwack as a visitor
destination. An extensive library of
quality high definition video footage
and photographs of Chilliwack and the
surrounding area has been compiled.
The community marketing materials
build upon the tag line ‘The Great
Outside’ and also include a Visitor’s
Guide, maps, and sector/activity
focused initiatives that promote agri-
tourism, arts and culture, hiking, and
fishing.
Alternate Revenue Sources
The business minded approach
taken by Tourism Chilliwack provides
expanded revenue opportunities not
dependent upon government funding.
Since 2007, Tourism Chilliwack has
been the owner and operator of the
Chilliwack Flag Shop franchise, one of 12
locations across Canada. This business
initiative uses the high profile nature of
the Visitor Centre by attracting people
year-round.
Following a competitive public tender
process in 2011, Tourism Chilliwack
was selected as the new operator of
Chilliwack Heritage Park. As part of
a five-year management agreement,
Tourism Chilliwack will develop a
multi-year investment plan for this city-
owned facility. This will include land and
buildings, with the objective of making
changes and improvements that attract
new users, offer new or improved
services and amenities and generate
additional revenue.
Photo Credit: Arnold Nicholas
Tourism
2011 City of Chilliwack Annual Report
22