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TOURISM
Our Mission Statement: “Working
together with the tourism industry,
to attract and retain visitors to our
community”
Tourism Chilliwack is a leading community destination
marketing organization in British Columbia, with a mandate
to strengthen the tourism industry in the City of Chilliwack.
Led by a private sector Board of Directors, Tourism Chilliwack
was incorporated in December 2006 with the City of
Chilliwack the sole shareholder. Tourism Chilliwack’s
Mission Statement captures the partnership approach
necessary to increase the economic benefits derived from
the tourism industry for the community.
Objectives & Strategies
A main strategic objective for Tourism Chilliwack is to
increase overnight visitors to Chilliwack and a range of
programs and services are offered to engage the tourism
industry and the community in working together toward this
objective. The strategies include:
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visitor services
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marketing, sector and partnership development
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exploring non-traditional opportunities for revenue
generation and provision of services
Handpicked in the Valley
In 2011, Tourism Chilliwack launched Handpicked in the
Valley, an award winning marketing campaign, in partnership
with Tourism Langley and Tourism Abbotsford. The goal
of this partnership is to increase overnight stays through a
creative and collaborative marketing initiative. Handpicked
in the Valley capitalizes on the opportunity to enhance
similar tourism products, while creating more awareness and
leveraging the uniqueness
of each community.
Handpicked in the Valley:
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provides diversity in
product mix
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increases the economic impact for each community
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improves cost efficiencies
Chilliwack Visitor Centre
The Chilliwack Visitor Centre is open year round and offers
a large quantity of information for both local residents and
visitors. In 2011, the Chilliwack Visitor Centre was recognized
by RV West Magazine readers as one of the top three visitor
centres in British Columbia. While the Chilliwack Visitor
Centre saw a decrease in visitor numbers in 2011, this was
largely due to the ongoing negative impacts of the global
economy on travel and ceasing to operate as a Purolator
Shipping Agent. Tourism Chilliwack will continue to be
proactive in exploring new ways to provide visitor services by
using highway signage, social media, blogging, and other
online technology .
Tourism
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www.chilliwack.com