2023 Annual Report I CITY OF CHILLIWACK 63 TOURISM CHILLIWACK INC. Led by a private sector Board of Directors, Tourism Chilliwack was incorporated in December 2006 with the City of Chilliwack as the sole shareholder. Tourism Chilliwack was originally established in 1998 as a subsidiary of the Chilliwack Economic Partners Corporation (CEPCO). Destination management organizations reflect the health and well-being of the local travel industry and directly reflect the impact of the accommodations sector in their communities. It is a success-based model that has a proven track record of success, because it motivates the organization to achieve more, perform better and be creative and innovative. Additionally, Tourism Chilliwack demonstrates leadership through their work with Indigenous communities with the Sí:yá:ya Yóyes - Friends Working (Together) Plan. This plan is tailored to providing tangible contributions to the reconciliation process with Indigenous peoples and to ensure inclusivity in their work. 2023 HIGHLIGHTS ✅ Launched Meet the Protectors, a series showcasing three remarkable residents dedicated to safeguarding natural and cultural heritage. ✅ Partnerships. Collaborated with District 1881 to promote location for tour operators at the Canadian Inbound Tourism Asia Pacific conference and hosted events including Ugly Christmas Sweater Party and the Pil'alt Coastal Jam. Chilliwack Beer Collab - partnered with six breweries to create Chilliwack Berry Bash, a soured ale made with local blackberries, blueberries, and strawberries. Proceeds went to the Adaptive Mountain Biking Collective for new mountain bikes for our local trails. Thunderbird Lane at District 1881 Tourism Chilliwack 287,283 FACEBOOK REACH 22,900 INSTAGRAM FOLLOWERS Arlene Ladd - The Curator. Steve Clegg - The Restorer. Eddie Gardner - The Preserver. 149,000+ USES OF #SHARECHILLIWACK ✅ The Fraser Valley Group launched the Awaken Your Senses evergreen campaign to promote Fraser Valley as a year-round destination. Since launching, online impressions have exceeded 2.4 million unique profiles. ✅ FVRD and City of Chilliwack - worked on projects such as porta potties for the Chilliwack River Valley and trail signage for "Experience the Fraser." ✅ Chilliwack Pride Society - supported the Pride Festival through proceeds from fundraising and branded merchandise. ✅ Continued marketing with Tourism Fraser Valley (Hope, Harrison, Chilliwack, Mission, Abbotsford, and Langley) in partnership with Destination BC.
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