2018 Annual Report

City of Chilliwack 33 Highlights RBC Cup Tourism Chilliwack met their goal of “hosting the best- ever RBC Cup Junior A National Championships” resulting in positive social and economic impact in the community, plus created a memorable experience for the players, coaches, families, volunteers and spectators. The economic impact on the local economy was $2,547,000 and $3,693,000 nationally. Over 220 volunteers were involved with this successful event. y 20,000 people served at the Chilliwack Visitor Centre in 2018 y The #ShareChilliwack campaign has been used over 65,000 times making it one of the most successful hashtag campaigns for a community this size in all of Canada. The Instagram account now has over 11,000 followers sharing and engaging in the #ShareChilliwack movement y Worked with Tourism Abbotsford, Tourism Harrision and Tourism Hope to continue to develop awareness of the Fraser Valley as a region. This is done through a Destination BC supported cooperative marketing campaign as well as a joint experience guide y Implemented niche cooperative marketing campaigns: Cultus Lake, Fish Chilliwack, Regional Circle Farm Tour Group, Outdoor Adventure y Enhanced all sizes of sporting events in Chilliwack by providing welcome packages and other related resources y In November of 2018, Tourism Chilliwack proudly launched a new brand and vision for marketing Chilliwack. The new brand took a full year of consultation and planning. The brand is more than a logo, it tells the story of Chilliwack through visual language, photography and video The Chilliwack Tulip Festival and the Chilliwack Sunflower Festival attracted over 66,000 visitors. HERITAGE PARK y Welcomed 74 large scale shows, 42 smaller shows and a wide range of local and evening rentals that attracted approximately 198,900 visitors y Replaced aging metal halide lights with new, versatile and efficeient LED lighting on three of the four floors y Began working on the preliminary aspects required to facilitate the building upgrades that include dedicated entrances, washrooms and other amenities on the first and second floors